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As awareness of individual pets’ health needs increases, more functional foods are becoming available on the market that target specific health issues (e.g., digestive issues, obesity, skin conditions, etc.). Additionally, there are foods designed for pets of specific ages (e.g., puppies, senior dogs) or specific breeds of pets.
Korean pet food manufacturers are incorporating a variety of superfoods, such as fish oil, flaxseed and blueberries, into their products, which are believed to provide additional health benefits such as improved skin and coat quality, and a stronger immune system.
Raw diet and freeze-dried foods are becoming increasingly popular as pet owners become more concerned about the degree of processing of their pet food. These foods are often thought to better retain the nutrients of ingredients and provide a more natural eating experience.
Korean consumers are highly aware of environmental protection, so the pet food market is increasingly emphasizing the use of sustainably sourced raw materials and environmentally friendly packaging.